What I Do
I am a marketing solutionist - jack of many trades, master of getting it done. I help companies create and implement effective marketing strategies that result in measurable growth.
Whether you’re a startup looking to get off the ground or a larger enterprise needing a fresh perspective, I will work closely with you to strategize, measure and execute effective marketing programs to unlock your next growth phase.
Available for fractional retainer or project based work to fill the gaps on your team and create, capture, and convert demand for your business.
I provide fractional marketing services to help fast-growing businesses achieve their goals. I am available for contract-based roles to support existing marketing leaders or I can step in as a Fractional Director/VP of Marketing.
I create engaging and high-quality content that resonates with your target audience to drive qualified traffic to your channels and accelerate inbound conversions. I have experience creating various types of content, including blog posts, videos, landing pages, emails, sales and product collateral, and more. I specialize in Cybersecurity, SaaS, and Technology.
Advertising and Promotion
I create and execute effective advertising campaigns through PPC display and social media platforms to educate, build trust and brand awareness for your product or service. I will help you make the most of your budget with smart content designed to meet your audience where they are in their research and discovery phase. I build campaigns from concept through to design and execution on the platforms that matter to you most.
Data Management and Analysis
Level up your marketing metrics. I help businesses make informed decisions about their marketing efforts through consolidating and measuring the metrics that matter. Using various tools to track and measure I can assist in defining KPIs, setting benchmarks and providing actionable insights to support your business growth, financial, and operational goals.
Creative Direction and Services
Give your brand a competitive edge. I offer a comprehensive suite of creative services to help you create a consistent and effective brand image. My services include graphic design, video editing, layout for both print and web, logo and brand package design, and UX/UI design. With my help, you can create a brand identity that stands out from the competition.
Social Media Marketing
Meet your buyers where they are. I create bite-sized content, from copy to creative, tailored to each social media platform. With content designed to stand out in feed and cut through the noise, I can help transform your social strategy and educate potential buyers, converting buyer interest into demand and revenue.
Brands & Projects
I’ve spent over a decade at the intersection of brand strategy and demand generation, building my reputation as a versatile marketing leader.
In my last full-time role, I was the VP of Marketing at Carbide, where I led global marketing and communications dedicated to driving growth through enabling sales, educating customers, and reinforcing the platform’s proven benefits.
Prior to joining Carbide, I developed the brand and demand generation strategy, along with the marketing operations that drive them, for global Managed Security Services Provider, Herjavec Group.
My focus is on providing high-quality services to fast-growing businesses in Cybersecurity, SaaS, Technology, and Entertainment.
Constant curiosity, creative vision, and data-driven leadership have allowed me to stay on the cutting edge of marketing and demand generation strategies, bringing continuous improvement to my clients and teams.
Here's what some of them have to say about working with me →